"Trade Smart"OOH Campaign
I led the photography and videography production for this out-of-home campaign, capturing ad placements and audience engagement across PATH stations, 33rd Street, the World Trade Center, and MTA lines. Over multiple shoot days, I documented commuters interacting with both static and interactive displays, filming during morning and evening rush hours to capture authentic, real-world moments. The project involved creating a comprehensive collection of photo and video assets that showcased the campaign’s visibility, reach, and impact throughout New York City’s transit network.
Moomoo x Mets
Produced and edited event recap videos highlighting moomoo's partnership with the New York Mets.
Captured and edited coverage of Opening Day festivities, showcasing fan engagement, brand activations, and moomoo's presence throughout the event.
Event recap highlighting two lucky guests enjoying exclusive VIP access to Moomoo’s suite and on-field experiences during moomoo Mondays.
Reels
Produced / Coordinated Interview
Shot, directed, and edited a Reddit-style Q&A series.